OUR APPROACH



We believe that a balanced lifestyle doesn’t have to be so damn complicated.

Whether you caved into that late night craving after eating a plate full of rabbit food, doubled up your routine with a spin and yoga class or binged watched on Netflix until it asked “Are you still watching this?” while your ice cream melted on the coffee table, we believe that the key to self care is getting in touch with your intuition and listening to your body's needs to support you on your unique journey to balanced living. Yes, that means embracing your healthy and indulgent cravings with minimal restriction. 

But all too often, choosing wellness products to nourish and support your body’s specific needs is confusing and overwhelming. Maybe you’ve read labels and recognized ingredients that are ‘supposed’ to be good for you, but have no idea why. Or maybe you’ve done your research, but all those superfoods keep going in and out of style as fast as the latest fashion trend, leaving you totally confused. And maybe you’ve got a cupboard full of powders, supplements, teas, and tonics but have no clue when to use them or what they actually do.

We felt the same, and that’s why NIEU was born.

Our products aim to simplify your self-care and take the guesswork out of giving your body what it needs - so you can just live. (Because where’s the fun in "no," can't" and "shouldn't”?)

With nourishing and purposeful benefits, our teas, tonics, and tinctures are designed to support your body’s immediate and daily needs, without confusion. From detoxing after last night’s wine or getting digestive relief after a lunch that was a little too heavy, to giving your brain a boost to meet tomorrow’s deadline, we make it easy for you to make informed decisions that will benefit and rebalance your body.

You know you best, we're just here to bring you back into balance.

- NIEU